Industry Insights

California Restaurant Foundation Provides $3,500 Grants and Year-Long Support Program to 300+ Independent Restaurants

California Restaurant Foundation Provides $3,500 Grants and Year-Long Support Program to 300+ Independent Restaurants

The California Restaurant Foundation (CRF), in association with the California Restaurant Association, has awarded 318 restaurant owners and operators with grants of $3,500 as part of the Restaurants Care Resilience Fund. 

Keys to Social Media Success

Keys to Social Media Success

Social media marketing is a serious time commitment, so use that time wisely by choosing the right platforms. It all starts with understanding your target customer.

Simple Ways to Maximize Foot Traffic

Simple Ways to Maximize Foot Traffic

These subtle tricks will help convert passers-by into new customers

Avoid Customer Confusion by Keeping Things Simple

Avoid Customer Confusion by Keeping Things Simple

Menu engineering, pricing strategy and content marketing are critical components for customer satisfaction and loyalty.

Should I Hire Friends and Family?

Should I Hire Friends and Family?

Hiring family members to work at your restaurant is an age-old issue, as is going into business with close friends. Both are viable options, as long as you take necessary precautions.